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This website diyapak.org has the following in the homepage, "Key Features of Diyas Education Program." We viewed that the webpage also stated " Merit based scholarships for talented, financially deserving students with a mission to defeat poverty." It also said " 2017 Target 35,000 scholarships. Technical Training for Skill Development, Scholarships towards employable, high impact, export focused vocations. 2017 Target 8,000 Stipends. Grooming extraordinary talent through coaching, education scholarship and career placement. 2017 Target 1,000 Diya Scholars. 17, 18 City Center Br." The header had charity organizations as the highest ranking search term. It is followed by donate to charities, best charities, and charity events which isn't as ranked as highly as charity organizations. The next words they used was childrens charities. how can you help pakistan was included but might not be understood by search crawlers.